Blog

FunnelCockpit vs ClickFunnels:Today’s businesses race to capture and convert online leads faster than ever. It’s no surprise that sales funnel builders like FunnelCockpit and ClickFunnels are hot topics. Entrepreneurs, consultants, and coaches all need a tool that smooths the path from first click to happy customer. Choosing between FunnelCockpit and ClickFunnels means sorting through features, integrations, pricing, and more. This post compares the two, so you can decide which fits your business best.

Overview: FunnelCockpit

FunnelCockpit is an all-in-one sales funnel tool built for small to mid-sized businesses, especially those in Europe. It combines website building, marketing automation, and analytics under one roof. FunnelCockpit started in Germany. Its founders noticed local companies needed a platform that worked well with European email providers, payment methods, and GDPR rules.

Overview: ClickFunnels

ClickFunnels made its debut in the US and quickly became one of the big names in sales funnels worldwide. Aimed at solopreneurs, marketers, and info-product creators, ClickFunnels promises to help anyone build high-converting funnels without technical hurdles. Created by Russell Brunson, it shot to fame with its easy templates, upsell features, and huge online community.

Both platforms target those wanting to sell online without hiring a developer. Their core goal is the same: Turn visitors into buyers with as few steps as possible.

Comparing Features and Benefits

FunnelCockpit vs ClickFunnels

Understanding the strengths and weaknesses of each platform is key. Here’s how FunnelCockpit and ClickFunnels compare across areas that matter most.

User Experience and Funnel Building

FunnelCockpit uses a drag-and-drop editor with a clean layout. New users find it simple without much guesswork. Templates cover most needs, from landing pages to webinar sign-ups. It helps that many options cater to European tastes and languages.

ClickFunnels also offers drag-and-drop building with a wide library of pre-made funnel templates. Many are designed for US audiences, but you can customize almost everything. ClickFunnels shines with its upsell and cross-sell paths called “funnel steps.” Even tech-shy users can launch their first funnel in a day. However, some users find the interface a bit cluttered compared to FunnelCockpit.

Key takeaways:

• FunnelCockpit: Cleaner interface, strong for European users, good for simple funnels.
• ClickFunnels: Depth of templates, powerful upsell tools, more learning curve.

Integrations and Automation

FunnelCockpit plays well with European payment gateways and email services like KlickTipp, Digistore24, and CopeCart, plus global services like PayPal and Stripe. Built-in automation handles emails, tagging, and triggers, covering most tasks for small to mid-sized businesses.

ClickFunnels integrates with hundreds of global apps, from PayPal and Stripe to ActiveCampaign and Zapier. Advanced users can tie in nearly any tool via API. Automation includes email follow-ups, conditional actions, and custom scripts. ClickFunnels wins for global compatibility, but some European payment flows may feel clunky.

Key takeaways:

• FunnelCockpit: Best for Euro-focused businesses.
• ClickFunnels: Greater breadth, more US-focused integrations.

Analytics, Reporting, and Conversion Tools

FunnelCockpit gives solid funnel tracking, conversion stats, heat maps, and video analytics. Users can set up split tests and monitor performance in a simple dashboard. Detailed reporting makes it easy to adjust campaigns in real time.

ClickFunnels offers A/B split testing and tracks every step of your funnel. Its analytics dashboard highlights opt-in rates, sales, and average order value. Advanced users can add external analytics tools or use built-in reporting. Some users find ClickFunnels’ analytics less detailed out of the box.

Key takeaways:

• FunnelCockpit: Clear analytics, strong video and heat map reporting.
• ClickFunnels: Robust split testing, flexible data tracking.

Pricing and Value for Money

FunnelCockpit usually charges in Euros, with plans starting at a budget-friendly level. All plans include key funnel features, hosting, and unlimited traffic for a set number of funnels. Pricing tiers only differ in feature depth and support priority.

ClickFunnels uses a monthly subscription model (usually paid in USD), with tiers based on features and funnel numbers. Its entry plan supports basic funnels, while higher tiers unlock email automation and affiliate management (Backpack). Some users consider ClickFunnels expensive compared to regional solutions, especially after price increases in the past few years.

Sample comparison:

• FunnelCockpit: Starts around €39.95 per month, all basics included.
• ClickFunnels: Starts at $97 per month, basic funnels only, more for extra tools.

Key takeaways:

• FunnelCockpit: Offers good value for European businesses.
• ClickFunnels: Higher cost, but justified by a broader suite of tools.

Customer Support and Community

FunnelCockpit supports its users with local-language docs, video guides, webinars, and email support. Live chat is available on higher plans. The user community is smaller, but active, and mainly based in Germany and Austria.

ClickFunnels offers 24/7 live chat and email support for paid plans. Users can join official and unofficial groups, including the big ClickFunnels Facebook group. Resources include video courses, tutorials, and a massive user base for peer advice.

Key takeaways:

• FunnelCockpit: Best for those needing German-language support and training.
• ClickFunnels: Larger community, more third-party tutorials.

Which Platform Is Right for You?

Choose FunnelCockpit if:

• You’re based in Europe or sell mainly in the EU
• Local payment platforms and GDPR compliance matter to your business
• You want a clean, simple funnel tool without extras you don’t need
• Budget is tight and you want strong value-per-feature

Choose ClickFunnels if:

• You sell globally or target US/English-speaking markets
• You value wide-ranging integrations and advanced upsell paths
• You want the power to create deep, complex funnels
• An active, global user community and lots of tutorials are important

For beginners, FunnelCockpit’s simplicity can help you launch faster. For those selling info products or running multiple funnel strategies, ClickFunnels’ tools and templates may pull ahead.

Conclusion

FunnelCockpit and ClickFunnels both help businesses build funnels that capture leads and convert sales, but their strengths serve different users. FunnelCockpit is ideal for European marketers seeking straightforward, compliant funnels at a fair price. ClickFunnels brings unmatched flexibility, integration options, and a global support network, though that comes at a higher cost.

Before deciding, map your business’s top priorities: budget, location, technical needs, and future plans. Take advantage of free trials and demos, explore each platform’s features, and see which one feels right for you. The best tool is the one that gets used, so go with the option that matches your style and goals.

related posts

Best Free Sales Funnel Builder Compared: Which One Is Right for You?.

FunnelCockpit Review 2025: Pros, Cons, and Pricing for Online Marketers